Month: November 2017

Zeroing In On Your Target Market

by Niki Kennedy

Physicians are supposed to treat patients. Cardiologists take care of heart medications. Surgeons operate. Urologists do... what they do. This part is pretty straightforward. When you start that new practice, you expect to take care of patients. Easy, right? Umm... As it turns out, things are not always as simple as they seem. As I've … Continue reading Zeroing In On Your Target Market

Solving The Mystery of Getting Paid

by Niki Kennedy

In my last post, I tried to focus on finding your place in the world of doctoring. Some of that is clinical. Some of it is managerial. Some of it is public relations. In these next few articles, I'd like to explore some related topics that further define this theme. And since surgeons are not known … Continue reading Solving The Mystery of Getting Paid